Our task this week is to talk about a music video. So! Let me introduce you to the wacky world of Dempagumi.inc and their video for a song called "W.W.D."!
First a little about Dempagumi.inc. Dempagumi.inc is an idol group from Japan, formed in 2008. Their image is heavily influenced by otaku culture (= people enthusiastic about manga, anime and such) and all have their own otaku thing they're interested in and which they represent. Their music style is "denpa", which means that their songs are strange and energetic. Denpa songs often have catchy tunes and their lyrics make no sense. Off-key singing is a also a thing, so don't be surprised when you listen to denpa songs for the first time!
W.W.D. is probably my favourite track from them and I will get to that more on a later point. Here's the video I'm talking about!
Like I said, normally denpa songs don't really make any sense, but W.W.D. is an exception. It tells the backstories of the members and how they've met accidentally before the group was even put together. I don't know if it's just a marketing gimmick, but it's a nice story anyway. I'm not going to comment much more on the how they met-part since I want to focus more on the message of this song.
The songs starts with each one greeting the viewers in different languages, thus welcoming everyone to watch their video. Dempagumi.inc has declared that they want to be known world-wide and even the song's name means "World Wide Dempa".
Then the actual story begins with the members talking about their problems before Dempagumi.inc was formed. I'll briefly list here what everyone's problems were, in the order of appearance:
Mirin: Was bullied, "the arcade was the only place I could call home"
Nemu: Wanted to pursue an art career, but had struggles with it
Risa: Was lonely, radio being her only friend
Pinky: Did odottemita and was glued in front of the computer for views
Eimi: Used to live on the countryside, when all the interesting things were in Tokyo
Moga: Played online games all the time, sometimes even using her foot in addition to her hands while playing
All the problems are very relatable, especially for an otaku like myself. It's clever, since I can imagine others in the fanbase really living these lyrics as well. The song has an atmosphere of "showing off to everybody after a poor start at life", with things like "Don’t underestimate our start from nothing!" and "Even though it’s just a small, small stage right now, someday we’ll reach out to the huge, huge world with our wings outstretched". It carries a strong message of hope for people who feel like they're alone, who don't have any goals in their lives etc. It's like "we used to be sad, but then we found each other and now we're making our dreams come true together and you can do it too", since a big part of the song is pointing out the fact that now that they're together, they're strong and happy.
Otakus are not always well-received, even in Japan. So, seeing Dempagumi.inc we can feel like these shining idols are people just like us, with feelings of being rejected and having to struggle with society. It's a very clever concept. Most of the Dempagumi fans are otaku men after all so marketing these girls who understand them is a good tactic of gaining popularity. I don't know if the same concept would work with otaku idols who are men, since idol industry mostly a business targeted at male audience and well, the male audience usually wants to see female idols. It sounds so soulless when I put it that way but, that's how I see it. However!! Dempagumi.inc itself is not soulless. It's full of joy and fun times. They always seem to be having so much fun on stage and during MC's and interviews. That happiness really sticks with you!
There's not much to say about the music video. It goes along the story that the song tells. It's actually pretty toned-town from Dempagumi's usual videos! They are usually full of very colorful elements and oddities, this one sort of makes much more sense while still staying true to it's denpa roots.
Why do I like this song and Dempagumi.inc? I'm a person who never gives up, that's why W.W.D. really makes my heart sing! I'm also the odd one out, so I can really relate to these girls. I sometimes feel like I'm too old to like Japanese popculture or that I am too old to do odottemita, but seeing Dempagumi.inc being so passionate about otaku culture and dancing even though they're older than me, I feel like I can freely be who I want to be, regardless of my age. I especially relate to Eimi Naruse, the energetic girl who really likes anime and manga. She's my favorite and so inspirational!!
The songs starts with each one greeting the viewers in different languages, thus welcoming everyone to watch their video. Dempagumi.inc has declared that they want to be known world-wide and even the song's name means "World Wide Dempa".
Then the actual story begins with the members talking about their problems before Dempagumi.inc was formed. I'll briefly list here what everyone's problems were, in the order of appearance:
Mirin: Was bullied, "the arcade was the only place I could call home"
Nemu: Wanted to pursue an art career, but had struggles with it
Risa: Was lonely, radio being her only friend
Pinky: Did odottemita and was glued in front of the computer for views
Eimi: Used to live on the countryside, when all the interesting things were in Tokyo
Moga: Played online games all the time, sometimes even using her foot in addition to her hands while playing
All the problems are very relatable, especially for an otaku like myself. It's clever, since I can imagine others in the fanbase really living these lyrics as well. The song has an atmosphere of "showing off to everybody after a poor start at life", with things like "Don’t underestimate our start from nothing!" and "Even though it’s just a small, small stage right now, someday we’ll reach out to the huge, huge world with our wings outstretched". It carries a strong message of hope for people who feel like they're alone, who don't have any goals in their lives etc. It's like "we used to be sad, but then we found each other and now we're making our dreams come true together and you can do it too", since a big part of the song is pointing out the fact that now that they're together, they're strong and happy.
Otakus are not always well-received, even in Japan. So, seeing Dempagumi.inc we can feel like these shining idols are people just like us, with feelings of being rejected and having to struggle with society. It's a very clever concept. Most of the Dempagumi fans are otaku men after all so marketing these girls who understand them is a good tactic of gaining popularity. I don't know if the same concept would work with otaku idols who are men, since idol industry mostly a business targeted at male audience and well, the male audience usually wants to see female idols. It sounds so soulless when I put it that way but, that's how I see it. However!! Dempagumi.inc itself is not soulless. It's full of joy and fun times. They always seem to be having so much fun on stage and during MC's and interviews. That happiness really sticks with you!
There's not much to say about the music video. It goes along the story that the song tells. It's actually pretty toned-town from Dempagumi's usual videos! They are usually full of very colorful elements and oddities, this one sort of makes much more sense while still staying true to it's denpa roots.
Why do I like this song and Dempagumi.inc? I'm a person who never gives up, that's why W.W.D. really makes my heart sing! I'm also the odd one out, so I can really relate to these girls. I sometimes feel like I'm too old to like Japanese popculture or that I am too old to do odottemita, but seeing Dempagumi.inc being so passionate about otaku culture and dancing even though they're older than me, I feel like I can freely be who I want to be, regardless of my age. I especially relate to Eimi Naruse, the energetic girl who really likes anime and manga. She's my favorite and so inspirational!!
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Eitasooo!! Source |
BABYUUUN thoughts,